Distribution channel of pepsi pdf

Project on distribution channel of pepsi free download as word doc. We focus much of the discussion on the products that contain. As for pepsi, certainly, the distribution strategy plays an important role in relation to the long term business strategy of pepsi. Pepsi of central virginia distribution center case study bastian solutions. Project report on the distribution channels for marketing. In all of the channels where pepsi and coke compete, pepsi is most effective in grocery stores, where it has 33% market share to cokes 37%. Cocacola s distribution channels introduction cocacola is a worldwide company which sells over 1. Pepsi co supply chain free download as powerpoint presentation. Article on pepsis promotional strategies innovative publication. Also known as a distribution channel, a distribution chain, a distribution pipeline, a supply chain, a marketing channel, a market channel, and a trade channel. This is a concern that pepsi must address, and soon.

How strong has with relationship the pepsico distributors and retailers. Channel analysis and strategy 5 distribution channels. It was concluded that distribution channel plays important role with respect to the soft drink industry because if products are not available on time consumer will switch on to other brands and the company will lose its market share and hence an effective distribution channel is an important aspect of soft drink industry. Cocacolas products are sold and distributed worldwide through many outlets from store shelves and vending machines, to concession stands and restaurants. Distribution channels of milk by taskin pathan on prezi. Intermediaries in a distribution channel provide services that enable manufacturers to reach different types of customers. Project report on pepsico pdf looking back, 2012 was an important year in pepsicos. A distribution channel is a group of dependend on each other organisation units, which are taking part in process of flow of producst or services form producers to buyers. Originally, like most of drink vendors, and also like the key competitor cocacola, pepsi has established a hierarchical distribution system, including wholesaler, retailer and finally to the consumers. This refers to the flow of new products through distribution channels apart from those authorised or intended by the manufacturer or the producer. Dissertation report on a brief study on effectiveness of channel of distribution of pepsi products in patna atlumbini beverages pvt. A distribution channel is similar to, but different than, a supply chain.

Three distribution channels of pepsico direct store delivery. Marketing strategy of pepsi pepsi marketing strategy. A study on distribution channel of pepsico free download as word doc. Effectiveness and efficiency of distribution channels in fmcg. What is intensive distribution and its advantage in business. Distribution in crucial because delivering right product at a right time is the basic rule in the market. In reality, businesses are typically members of many channels of distribution. Direct store delivery major distribution systems direct store delivery broker warehouse distribution vending and food service system oldest method employed by pepsico. A distribution channel refers to the flow of business that occurs between a manufacturer and a consumer. Siddharth post graduate diploma in management new horizon leadership institute outer ring road, panathur post, near marathalli bangalore560103 may 2. May 16, 2016 in general, the distribution strategies of pepsi contain several aspects, traditional retailing distribution, online channel and franchised partner. It is an activity of getting goods from a nearest store which is accesible to the public, these distributors includes grocery stores, medical stores and son on where a consumer. A channel of distribution or trade channel is the path or route along which goods move from producers to ultimate consumers or industrial users. The product range by pepsi is larger and there are many more brands in its portfolio.

When youre one of the most recognised brands in the world, and your product is available in almost every country in the world, you absolutely must have a great distribution model. The need to move the resources to other areas where they were in demand brought about the need for distribution channels. This was interesting news to me because the acquisition, like pepsicos deals to buy its two biggest bottlers, the pepsi bottling group and pepsiamericas, was driven in large part by the need for distribution flexibility. The first question asked us to examine marketing distribution channels. The functional aspect of the distribution channel is seen as a way to connecting and ordering of agencies and intermediaries through which one or more streams are. Introduction when a company enters a foreign market, the distribution strategy and channel it uses are keys to its success in the market, as well as market knowhow and customer knowledge.

Distribution is a critical growth element of any business model. Originally, like most of drink vendors, and also like the key competitor cocacola, pepsi has established a hierarchical distribution system, including wholesaler, retailer and finally to the. The role of distribution channel research and other details. Channels of distribution for any item, the course taken by the title to products they are from the manufacturers to definitive consumers. Exmckinsey on distribution strategy best practices. Multiplicity of distribution channels exhibit 2 on the following page illustrates an important point about marketing channels and channel members. Coke has achieved better distribution in venues with fountain stations, through exclusive contracts.

The case discusses in detail the distribution and logistics operations of the usbased pepsico, one of the worlds leading beverages and snack foods companies. We conclude by stressing the importance of a strategy and introduce capgemini consultings proprietary channel management strategic framework and how it can be used to maximize results from an optimized, highperforming channel mix. Pepsi co supply chain pepsi co distribution business. Distribution channel of coca cola 1454 words bartleby.

The characteristics of customer may also state distribution. Distribution strategy of coca cola management paradise. Manish sahay market developing officer pepsi, patna bihar in partial fulfillment of the requirements for the award of post graduate diploma in managementsubmitted to submitted bymr. An investors guide to pepsico part 3 of 14 continued from part 2three distribution channels. However, large producers such as procter and gamble may look at the finances of smaller wholesalers or retailers to determine creditworthiness or their abilities to sustain long term. The goods are produced at one place but the customers are scattered over a wide geographical area. The cocacola companys distribution strategy marketing. Jul 19, 2012 pepsiamericas a bottler wholesaler in the pepsi channel of distribution 2 duration.

Pepsico distribution and logistics operations pdf free. Pep is a leading food and beverage company with an impressive global presence. Intensive distribution is most commonly used when the product is a very common product in the market and there are many different alternatives available. Whether you rely on direct, indirect or hybrid distribution, it is important to develop a strong distribution strategy to focus the execution of the teams. The first phase of the project consisted of a technical. Pep is a leading food and beverage company with an impressive global. If we are looking forward pepsi as a direct rival of coke, it uses all distribution channels to convey their product message to the end user. Pepsicos distribution and logistics operationsoperations. Distribution system of coca cola company and business operations. Distribution channel is a primary factor and the product is secondary.

Sep 19, 2011 project ondistributionchannelofpepsi 1. Nov 26, 2019 pepsico selects the most relevant distribution channel based on customer needs, product profiles, and local trade practices. Sales, negotiations, and ordering are done by these companies, or departments within companies. Pepsi distribution presentation by ashley touhey on prezi. All may often be performed better through specialization. Cocacola stayed ahead of pepsi cola by a narrow margin. Pepsico selects the most relevant distribution channel based on customer needs, product profiles, and local trade practices. Faruque ansari 09kanhlipgdmftb045 under the guidance of mr. Leveraging its dominant position pepsico is the secondlargest. What are the functions of intermediaries in a distribution. Introduction the starting point of this paper is the term distribution and its meaning. Intermediaries act as middlemen between different members of the distribution chain. In an article last thursday, the wall street journal announced that the cocacola company was nearing a deal to buy the bulk of its largest bottler, cocacola enterprises. Jan 14, 2019 bcg matrix in the marketing strategy of pepsi pepsi and diet pepsi pepsi zero sugar are the cola beverages in which pepsi deals in.

Coca cola 2010 american beverage association pepsi distribution presentation ashley touhey g00308396 louise vahey g00315118 shabnam shakut g00312222 amy mcdonnell g00310919 the franchise companies are what folks often associate as pepsi and the cocacola company. A channel might include a number of intermediaries, such as agents, wholesalers, distributors and retailers. So, if the customer does not buy your brand, he will buy someone. The cocacola formula and brand was bought in 1889 by asa candler who incorporated the. The cocacola company can be looked upon as a global business that operates on a local scale and this has been possible because of the cocacola system that includes the company itself and its more 250 bottling partners across the globe. Introduction channel of distribution is the most powerful element among marketing mix elements. The dominant players in soft drink market are cocacola and pepsi, which own virtually all of the north american market. The objective of intensive distribution is providing a vast coverage of the existing market by using all available outlets. A study on distribution channel at pepsico submitted in partial fulfillment of the requirement for the award of degree in post graduate diploma in management submitted by md. Apr 04, 2011 pepsi of central virginia distribution center case study bastian solutions duration.

Levels of channels three distribution channels pepsico inc. Identify and describe the marketing distribution channel system currently being used by the company and product and highlight the types of wholesalers andor retailers used. Distribution channels varies in the company of cocacola due to the different locations and branches of the company. They have so many different channels that sell coke products, that each channel must have its own dedicated method. Distribution channels can be also defined as marketing channels or market channels. Percent daily values are based on a 2,000 calorie diet. In general, pepsi s distribution channels also includes various strategies namely retail distribution, online marketing and franchised partner.

Distribution channels for soft drinks differ to that of industrial goods. Pepsi channels of distribution linkedin slideshare. Pepsis strategy in the carbonated soft drinks market. The channels of distribution are designed to achieve following objectives. Distribution system of coca cola company and business. Pepsiamericas a bottler wholesaler in the pepsi channel of. Study of distribution channel strategy of pepsico for the positioning. Distribution strategy of coca cola march 27th, 2011 the cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Pepsiamericas a bottler wholesaler in the pepsi channel of distribution 2 duration. If you would like to talk to an expert about your distribution strategy, set up a free, nohassle 30minute coaching session. Sep 19, 2016 in general, pepsis distribution channels also includes various strategies namely retail distribution, online marketing and franchised partner. Introduction when a company enters a foreign market, the distribution strategy and channel it uses are keys to its success in the market, as.

Channel analysis of pepsi co supply chain and distribution submitted in partial fulfillment of. Distribution strategy of coca cola may 25th, 2015 cocacola is leading the market in beverages, strongly followed by pepsi. At the same time, cocacola also continue to study the use of new channels of different regions and important channels of different periods, professional service team to improve. The final report outlined the potential energy savings and. The brand uses a variety of distribution systems based upon the customer needs, product characteristics as well as local trade practices. Cokes distribution system is one of the most important and is very impressive compared to all other drinks in the category. Pepsico chooses the relevant distribution channel based on customer needs, product characteristics, and local trade practices. Pdf this paper analyzes the ongoing transformation of the soft drink. Download as pptx, pdf, txt or read online from scribd. The companys products reach the market through the following three channels. Coca cola has distribution covered from ever angle.

The cocacola company tries to extend its reach and offer its products through many channels to expand its offerings to everyone around the world. The company is best known for its flagship product cocacola, invented by pharmacist john stith pemberton in 1886. The case details the distribution system of the company clearly explaining the significance of various distribution channels used including supermarketsretail stores, fountainrestaurant, convenience stores, vending machines and others. Channel analysis of pepsi co supply chain and distribution submitted in partial fulfillment of the requirements for the. Manish sahay market developing officer pepsi, patna bihar in partial fulfillment of the requirements for the award of post graduate diploma in. Pepsico distribution channels by devanjan sikdar on prezi. Therefore, he takes the help of some intermediaries to distribute his goods.

Distributors are the intermediaries that deliver and house products for producers to sell to retailers. Types of distribution channels in marketing bizfluent. Pepsicos products reach the market through three channels. May 17, 2015 i think cocacola good distribution channel strategy used. The main function of this element is to find out appropriate ways throughwhich goods are made available to the markets.

In china, everywhere can see cocacola, they use three major sales. Types of distribution channel intermediaries duration. Distribution channel of coca cola essay 1446 words. It has such an impact on consumers and is so successful that even wholesalers and distributors need the product for their business success. Sep 19, 2016 pepsico chooses the relevant distribution channel based on customer needs, product characteristics, and local trade practices. If customers buy products frequently, there will be more outlets for its distribution aziz et al, 2011. Serving size 12 fl oz 355 ml servings per container 1.

The members of a distribution channel and their functions how retailers fit into distribution channels how channel relationships are managed strategic alliances one of the catchphrases of the last decade or so is b2b, short for businesstobusiness. A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with goods and buyers a means of purchasing those goods, doing all as efficiently and profitably as possible. However, in the fountain station channel, pepsi has less than half the market share of coke 67%. Distribution strategies of pepsi t1 2016 mpk732 marketing. In discussion about marketing channels, we tend to discuss channel membership as if its exclusive in some way. In general, the distribution strategies of pepsi contain several aspects, traditional retailing distribution, online channel and franchised partner.

Project on distribution channel of pepsi pepsi co retail scribd. Pepsico chooses the relevant distribution channel based on customer needs, product. In marketing, a distribution channel is a vehicle used by the company to sell its products and services to it customer base. Under the dsd framework, pepsico conveys items straightforwardly to retail locations. In general, distribution channels are either direct, meaning the company interacts with customers directly, or indirect, meaning intermediaries perform activities on behalf of the company to. The distribution channel is where the deals are made to buy and sell products. Project report on a study on various sales promotion techniques.

This is a type of distribution channel in which the end consumer is. Project report on sales and distribution management pdf. Thus, it is very difficult for a producer to distribute his products all over the country. A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a. Pepsi of central virginia distribution center case study bastian solutions duration. Cokes position on consumers mind makes it essential to retailers, wholesalers and awayfromhome market. Pepsi has an extensive market presence which depends upon its wellset distribution network. Page 12 of from a channel perspective, coke is dominating pepsi in fountain stations.

Intensive distribution mainly means distribution on a largescale and displaying the product in as many ways and places as possible so that the customer sells in high volume due to large scale distribution. This flow may involve the physical movement of the product or simply the transfer of title to it. Pepsi uses all the media channels for its promotions. Given that access to distribution channels is currently one of the largest barriers to entry, coke and pepsi must maintain favorable relations with.